The idea of ​​the UK to change Google

THE Google It can be forced to make a number of important changes in its traditional search engine. These include users the option to choose alternative services. These changes are part of a regulatory plan presented in the UK.

According to The Guardianthe Competition and Market Authority (CMA) is studying adopting the so -called “strategic market status” to classify the operations of the technology sector giant. This mechanism gives the agency greater oversight powers.

Company can be the first to be subjected to new controls

• The CMA said it is willing to introduce tailor -made regulatory measures for Google.
• This means that the company may be the first to be subjected to new controls.
• Sarah Cardell, chief executive of the competition and market authority, said this is an “important milestone” for the recent digital market law, competition and consumers.
• According to her, the actions would be targeted and proportional, ensuring that UK companies and consumers have more options and control on how they interact with Google search services.
• In any case, a definitive decision on the subject should only happen in October this year.

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Google was contrary to any changes

If the new rules are confirmed, Google will be required to give users “screens” to switch between search engines. In other words, Big Tech will need to present the possibility of choosing competitors at the time of search.

According to the UK authorities, this will ensure a fair classification of the results presented in the search engine. In addition to further control for editors about how their content is used, even in answers generated by artificial intelligence.

Google has stated that change may have significant implications for companies and consumers in the UK. And it was concerned “with the fact that the scope of CMA considerations remains broad and focused, with a series of interventions being considered before any evidence is provided.”