Company discusses perplexity acquisition AI; idea is to incorporate advanced artificial intelligence resources into devices
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Apple is studying to open the coffers to accelerate the development of their artificial intelligence. The company would be considering the acquisition of perplexity AI to incorporate AI resources into its devices.
In terms of AI, Apple is late: Siri, for example, should only win funds promised in 2024 next year. During WWDC 2025, held in early June, the company failed to show strength in the field of artificial intelligence.
The acquisition of perplexity there would be a way to try to get around the situation. Apple would absorb the talents already used to working with AI resources, while being able to integrate these features into their operating systems.
Apple has not yet proposed
According to BloombergThe possibility of buying perplexity AI was discussed between Adrian Perica, head of mergers and acquisitions within Apple, and senior vice president Eddy Cue, responsible for the main decisions of AI efforts in Cupertino.
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For now, it has not even been defined if Apple will make a proposal, that is, the company has not yet started negotiating with perplexity there.
Executives have also discussed the possibility of just closing an agreement to develop an AI search engine and also incorporate perplexity technology into the Siri.
If you decide to make a proposal, Apple should have no difficulty talking to perplexity executives AI, as Eddy Cue himself confirmed in May that companies have already discussed a possible integration of perplexity AI with the Safari browser.
Perplexity talent is one of the main attractions
In addition to being able to incorporate well -developed AI resources into its operating systems, Apple also welcomes the ability to integrate perplexity employees with its staff.
The AI race created a great competition to see who hires the best engineers and developers in Silicon Valley, with companies like Goal offering a “mega-senna of the turn” To hire Open Ai talents, for example.
Daniel Junqueira is a journalist graduated from the Methodist University of São Paulo. He began his career covering technology in 2009. He is currently a product reporter and reviews in the digital look.
