Apple prepares to buy new AI companies

Apple is pressured to act on the rapid evolution of artificial intelligence after being behind the race led by companies such as OpenAi and Google.

We already talked this way About the possibility of Big Tech acquiring perplexity AI, a startup of the branch. But other companies may also be in the plans, as reported Bloomberg.

AI integration will be essential for the next generation of Apple products – such as glasses, weather and robotics devices – just as the multitocal interface was for the iPhone. So far, the company’s internal efforts have not reached the expected impact.

Despite defending its approach focused on privacy and integration, Apple seems to be trying to compensate for its lag with speeches instead of real innovation.

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The company now evaluates whether to develop, buy or license AI technology – while waiting for judicial definition about its search agreement with Google.

Apple radar options

• Negotiations with perplexity AI have not yet advanced, and other smaller companies are also on the radar, such as Coher, Sierra Ai, Databricks, and especially Mistral, whose high performance models could help Apple compete with industry giants.
• Apple also met earlier this year with Mira Murati-former OpenAi technology director-to discuss a possible agreement for its new AI startup, Thinking Machines Lab.
• Negotiations have never advanced to an advanced stage.

Startup acquisition can be the only way out

With its current models considered technically inferior (with 3 billion parameters on the device and 33 billion in the cloud), Apple faces a strategic decision: maintaining its conservative posture or making billionaire acquisitions to recover relevance in greater technological transformation since the launch of the iPhone.