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Xiaomi’s plan to overcome Tesla


Chinese giant expects the brand’s first electric SUV, the Yu7 model, exceeds Tesla Model Y in number of sales in China

(Image: Robert Way / Istock)

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THE Xiaomi It is one of the largest smartphone manufacturers in the world. The segment has yielded billions in profits to the Chinese giant’s coffers, but she doesn’t seem to be satisfied with the current scenario and seeks new markets.

The company’s main bet is in the automotive sector, especially in the electric cars. And the company even has a plan to overcome the Teslaby Elon Musk. The starting point is the launch of your second electric vehicle model.

Xiaomi is investing in the automotive sector (Image: Tada Images/Shutterstock)

Tesla Model Y is on the radar of the Chinese giant

According to the founder and CEO of Xiaomi, Lei Jun, the company’s automotive business is expected to become profitable in the second half of this year. And he went further, setting as a goal that the Yu7 model exceeds Tesla Model Y in the Chinese market.

The musk manufacturer’s car sells approximately 80,000 units per quarter in China. The number impresses, but can be beaten. Especially due to the success of the first electric version of the Chinese giant, the SU7, which is already selling more than Tesla’s Model 3.

New Xiaomi electric wants to overcome Tesla’s model (image: Jonathan Weiss/Shutterstock)

Currently, there is a waiting time of more than 30 weeks to receive a SU7 in China. Undoubtedly, decreasing this time will be one of the company’s main challenges from the launch of the new electric model. But Xiaomi has already shown what it is capable. The information is from the portal ELECREK.

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Xiaomi Yu7 presents three nature -inspired painting finishes (Image: Disclosure/Xiaomi)

FIRST SUV OF XIAOMI

  • The model shares the same design language as the Xiaomi Su7 sedan and has just been officially launched.
  • The line will consist of three versions – Standard, Pro and Max – all offering long range capabilities.
  • In addition, the maximum loading rate reaches 5.2 C, reaching a load of 10% to 80% in 12 minutes and a load of 620 km in 15 minutes, the faster loading time.
  • The model renews the characteristic “water -shaped headlights” from SU7, and the top of the headlights incorporates an open design with air channels connected to the front hood openings.
  • Unlike the Xiaomi Su7, the yu7 rear flashlight features sloping corners down that accentuate the imposing SUV posture, “creating more muscular rear profile.”
  • The whole series is equipped with dealing, which can be used to see more accurately in dark environments and identify special obstacles.
  • Xiaomi Yu7 also features three nature -inspired paint finishes: Emerald green, titanium silver and orange lava.


Collaboration for the digital look

Alessandro Di Lorenzo has a degree in Journalism from the Federal University of Rio Grande do Sul (UFRGS) and has been working in the area since 2014. He worked on BandNews FM newsrooms in Porto Alegre and São Paulo.




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